Rob Walker, the author of Buying In: The Secret Dialogue Between What We Buy and Who We Are explains how he kept walking by a construction site that sported one of those fancy 3D renderings of what’s soon to come. After months of walking by the site, and nothing happening, it was clear that obviously this was just a bunch of hot air.
The idea for The Hypothetical Development was born. In robs own words "Why not pick interesting sites and come up with Hypothetical Development renderings? Consider it a new form of urban storytelling."
Or as they explain it on their site:
Members of this Hypothetical Deveolpment begin the narrative process by examining city neighborhoods and commercial districts for compelling structures that appear to have fallen into disuse —“hidden gems” of the built environment. In varying states of repair, these buildings suggest only stories about the past, not the future. What this means is that they will put huge signs with illustrations/graphics of what soon is to come on this site outside various locations in New Orleans.
Members of this Hypothetical Deveolpment begin the narrative process by examining city neighborhoods and commercial districts for compelling structures that appear to have fallen into disuse —“hidden gems” of the built environment. In varying states of repair, these buildings suggest only stories about the past, not the future. What this means is that they will put huge signs with illustrations/graphics of what soon is to come on this site outside various locations in New Orleans.
Hypothetical Development Organization (Kickstarter Trailer) from R Walker on Vimeo.
I think the idea is pure genius. What do you think??
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