I took two and a half weeks off at the end of the year to rejuvenate, reflect and welcome the new year. The longish break from regular blogging was a chance for me to reflect on many things, but one that stood out was...why people read blogs and, as a corollary, how we blog.
There are a bunch of basic reasons people are reading blogs:
- To stay up to speed on their industry (or an industry they’d like to be part of)
- To find interesting content that they otherwise wouldn’t stumble across
- To be entertained
- To get useful tips of one sort or another.
But I think most people want more than just that basic gist. I think most people want to hear your voice, hear what you have to say that only you can say. Hear something that they wouldn’t hear anywhere else – something that inspires them, challenges them, pushes their thinking. Something that sharpens their focus, or even changes their paradigm altogether.
In all honesty though..... I don’t know how to be infinitely inspirational, and you probably don’t either – even the notion of trying to do that seems like a fabulous way to create writers block.
What I do know is how to try and show up every day, to say something that I think is relevant and about which I have a unique perspective. And every so often, when everything goes right, something exceptional comes out. I don’t know how or when....But I do know that the only way it can happen is if I keep on showing up – knowing that some days I connect, some days I miss, and once in a while something great happens.
So here’s to another year of aiming high. Thanks for taking this ride with me, and I wish you a great 2012