In 1997, Apple came out with this commercial tittled "Crazy ones". It essentially featured black and white footage of histories greats like Albert Einstein, Bob Dylan etc and had this commentary in the background
"Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.
About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels? While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do."
Uli Westphal, a german photographer is trying to find the misfits in the plant world. And pictured below is a snapshot of his work.
Mutatoes: A collection of non-standard fruits, roots and vegetables serves to document and archive these last survivors of biological variety.
The complete absence of botanical anomalies in our supermarkets has caused us to regard the consistency of produce presented there as natural. Produce has become a highly designed, monotonous product. We have forgotten, and in many cases never experienced, the way fruits, roots, and vegetables can actually look (and taste). The Mutato-Project by Uli Westphal serves to document, preserve and promote these last remainders of agricultural diversity.
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