I know, I am late with posting this one, but I am absolutely loving this stop-motion video directed by Johnny Kelly for Chipotle.
Not only is the video beautifully executed but what a brilliant message it carries. Think about it, have you ever thought about what you buy and where your food comes from? How it is made, what conditions it is produced in and who is producing it?
I only recently begun to watch what type of food I buy and where I buy it and that was all because I watched Food Inc. recently. The food Industry (much like the energy sector) is headed for a slow but sure over-haul over the next few years and chipotle is just the beginning of that revolution...
Not only is the video beautifully executed but what a brilliant message it carries. Think about it, have you ever thought about what you buy and where your food comes from? How it is made, what conditions it is produced in and who is producing it?
I only recently begun to watch what type of food I buy and where I buy it and that was all because I watched Food Inc. recently. The food Industry (much like the energy sector) is headed for a slow but sure over-haul over the next few years and chipotle is just the beginning of that revolution...
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